Event Professional: Badges, Certificates, Awards, and the Real Story
Be Aware, be very aware…….
Have you seen too many award winning DJ’s, audio visual companies, and planners this year? It might not be for the reason you think….
Nothing like a little flair…..
One of the most common sites among DJ websites is a number of badges and certifications from all sorts of companies. We won’t name any explicitly, but if you look around, you’ll notice a number of certifications, award, and celebratory badges on the websites of DJ’s and event industry professionals. We’re not knocking the model, but we do think it’s important for DJ’s and other event profs to know what’s really happening when they are ‘awarded’ or ‘recognized’ by companies with badges.
As a company, we interact with tons of DJ’s through our partner program and even turn down some DJ’s who want to be part of our program. Shameless self plug: if you want in on the partner program, call us at 888-613-7627 or email us at firstname.lastname@example.org
The Real Story: It’s for the traffic.
It’s important to be cognizant of the fact that these companies want to ‘award’ you a badge because their searchability goes through the roof every time more people link to them and put their badges on your site. The end result is that hundreds and thousands of badges are granted and exist solely for the purpose of driving more web traffic.
Here’s an article with more details about How it Works: SEO Badges